Gyms
Greater Customer Segment & More Members
Digital Twin
As many as 70% of the Norwegian population over the age of 18 do not exercise at the gym, for a large proportion it is simply too scary. These are difficult to reach with traditional discounts and strategies.
A Digital Twin of the center lowers the threshold by providing reassurance on what it looks like, where the equipment is and how it is used. The tool is also useful for those who are experienced at the center. The 17 centres that have so far acquired their digital twin are going in plus on investment after only 7 new members on average. Each twin receives an average of 3,000 visits a year, which has resulted in brilliant feedback.
Included Benefits
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Digital Tour
Digital Tour
Digital Twins open up the possibility of a digital tour by allowing you to explore the property interactively. Use the arrow keys, click & drag, or the mobile screen to navigate.
Info Bubbles
Info Bubbles
The info bubbles can contain images, videos, texts, links, and documents. With optional colors and symbols, they provide quick overview and information about locations in the twin.
Areas of Interest
Areas of Interest
At the bottom of the digital twin, you'll find an overview of the property's most important areas. Click on areas of interest for efficient navigation.
Quick Link
Quick Link
Quick Link is always visible when exploring the twin. Ideal for marketing, as it guides users on to the desired action and acts as a funnel.
Search Function
Search Function
Use the search function to find specific rooms or texts in the info bubbles. The infobubbles are placed around the twin and provide more information about each individual location.
Dollhouse
Dollhouse
Dollhouse view in digital twins opens up a unique way of viewing real estate. You can rotate, zoom in and fly around for a realistic 3D overview image and easy navigation.
PROCESS
Simple & Efficient
Step 1:
The date for the 3D scan is agreed and the property is clarified. Our 3D specialist takes care of the rest, without the client having to be involved in the process. The specialist places the laser camera with uniform distance through the property at a speed of approximately 100 sqm/h. Experience, technical knowledge and eye for detail ensure accurate and efficient 3D scanning.
Step 2:
After 3D scanning, our specialists ensure that the digital twin has as great a starting point as possible. Then it is equipped with a number of features that prepare it to become an effective marketing tool. The client is invited to a meeting to leave their mark on the final result.
Step 3:
The digital twin is now optimized and finalized as a marketing tool. After the presentation meeting, the client receives free assistance and advice from our marketing specialists. This ensures maximum impact and value of the digital twin through tailored strategies and solutions.
USES
Maximum Power & Value
Website & Linkpage
Integrating Digital Twins into websites allows visitors to explore the property interactively, increasing engagement and conversion rates. The twin can be integrated behind buttons, photos and videos, among other things. Once the website mentions specific parts of the property, the twin can be configured to start directly on those areas.
Social Media & Ads
Sharing engaging photos, videos and interactive social media posts captures attention in a unique way. Link to the twin in bio for easy access and increased traffic. The twins can also be used in advertisements to create interactive exploration of the property and engage potential customers.
Videos
Creating videos from digital twins provides a unique “hook” that catches your attention. By flying into a room, clipping to the action and the people, and then flying on, an engaging way to display the venue is created. The videos provide a wow factor, and can be used on the website, in social media and in ads for maximum impact.
Competitions
Competition in digital twin increases engagement and hot leads. Promote a contest with hidden keywords in the twin. Visitors find the keyword, submit it via Instagram and must follow the company's profile to enter the draw. This increases engagement, follower base and generates hot leads.
E-mail & Digital Meetings
A Digital Twin creates unique opportunities to engage prospects. Invite them to virtual split-screen tours and use personalized emails and newsletters to give potential customers an interactive and engaging experience of the property. This improves conversion.
QR Code & Printed Media
With QR codes, one can jump into the digital twin from a physical location. Attach a QR code to posters, brochures, stickers or other printed media for easy access to the property digitally. This creates a seamless transition from physical to digital experience.
Google Profile & SEO
The digital twin integrates seamlessly among the photos on Google profiles. In addition, the integration allows you to jump into and explore the property directly from Google Maps. This improves SEO and gives the company profile increased visibility and ranking in search results.
VR & Live Demo
With live demos and presentations, prospects can explore your property virtually at booths, trade shows, open houses and conferences. VR technology provides an immersive experience that engages and impresses visitors, and provides a deeper understanding of the property, increasing interest and conversion rates.